Exterior view of the Okerstrom Fine Arts Building on NMC's Front Street campus

Design Resources

Primary Palette


  • PMS 341
    CMYK 100, 0, 67, 29
    RGB 0, 131, 101
    HEX #008365
    NMC Green

  • CMYK 0, 0, 0, 0
    RGB 255, 255, 255
    HEX #FFFFFF
    White

  • CMYK 100, 100, 100, 100
    RGB 0, 0, 0
    HEX #000000
    Black

 

Secondary Palette


  • PMS 377
    CMYK 41 0 100 22
    RGB 122 154 1
    HEX #7A9a01
    Foundation Green
  • PMS 229
    CMYK 0, 100, 15, 60
    RGB 122, 0, 60
    HEX #7a003c
    Dennos Maroon
  • PMS Warm Gray 10
    CMYK 0, 14, 28, 55
    RGB 138, 121, 103
    HEX #8a7967
    Dennos Brick

  • PMS 640
    CMYK 100, 57, 0, 40
    RGB 0, 117, 178
    HEX #0075b2
    NMC Blue
  • PMS 295
    CMYK 84, 42, 2, 2
    RGB 0, 70, 122
    HEX #00467a
    Culinary Institute & Lobdell's Blue
  • PMS 281
    CMYK 100, 76, 0, 38
    RGB 0, 54, 114
    HEX #003672
    Maritime Academy Blue

 

Typography


Public Relations, Marketing & Communications works to share the great stories happening at NMC with many different audiences in multiple ways, including internal publications and communications, advertising and social media. Our department is also the liaison between the larger college community and the media.

 

Helvetica Neue (sans serif)

Helvetica Neue is an essential part of NMC’s brand identity. Approachable and modern, yet classic, It evokes a collaborative and forward-thinking approach to solving problems and providing opportunity.

Helvetica Neue has many weights and is appropriate for almost any application.

The quick brown fox jumps over the lazy dog (Bold)

The quick brown fox jumps over the lazy dog (Medium)

The quick brown fox jumps over the lazy dog (Regular)

 

Garamond (serif)

Garamond is well suited for classic designs. Strong and refined, it reflects NMC’s proud history of excellence.

Garamond works well for headlines and small blocks of text when a serif typeface is desired.

The quick brown fox jumps over the lazy dog (Bold)

The quick brown fox jumps over the lazy dog (Semi Bold)

The quick brown fox jumps over the lazy dog (Regular)

 

Email Signature templates


  • Name (pronouns)
    Title
    Department
    Address
    Phone: (231) 995-XXXX

    Northwestern Michigan College

    Facebook  Twitter  LinkedIn  YouTube  Instagram
  • Name (pronouns)
    Title
    Department
    Address
    Phone: (231) 995-XXXX

    Northwestern Michigan College

    Facebook  Twitter  LinkedIn  YouTube  Instagram

 

Presentation Template