Dr. Cathlyn Sommerfield 231-995-2210 csommerfield@nmc.edu

Research Services

Linda Racine 231-995-2004 lracine@nmc.edu

Research Services provides customized information for organizational planning and development. Our extensive knowledge of quality improvement principles and implementation strategies give us an edge in helping organizations integrate their research results with improvement efforts.
Areas of focus include:

• Customer Satisfaction
• Service Effectiveness
• Employee Opinion
• Community Attributes

Our broad client base includes business and industry, health care, education, social services, and government.

We offer a full-range of research activities including:

• Advanced data gathering, processing, and analysis systems
• Recommendations development
• Implementation assistance with research based action plans
• Project management

Each plan is based on individual client needs. A research plan may incorporate one or more of the following quantitative or qualitative activities

Quantitative

• Questionnaire Development
  Our questionnaire development process is highly effective. Client questionnaires are customized to meet specific informational needs while taking into account the survey audience.
• Telephone Surveys
  Research Services offers quick and effective telephone surveys is a CATI system. We provide questionnaire design and development services specifically for this methodology. Experienced, highly trained, and tested phone interviewers implement this phase of your research.
• Mail Surveys
  We are experienced in conducting mail surveys designed to achieve high response rates. In addition, project management is available to assist organizations in conducting their own mail surveys.
• Data Analysis
  Research Services utilizes the latest data analysis software and automated hardware. We offer higher-level analyses for clients in need of this service.

Qualitative

• Focus Groups
  Research Services has several highly trained and experienced focus group moderators capable of eliciting feelings and attitudes from customers and employees.
• Personal Interviews
  For more in-depth and detailed responses, we are experienced in conducting research through one-on-one interviews.
  

For additional information on Research Services, please contact Dr. Cathlyn Sommerfield at

(231) 995-2210 or csommerfield@nmc.edu

Staff

Cathlyn Sommerfield, Ph.D., Research Services Director (Industrial/Organizational Psychology) has been involved in organizational survey research and evaluation since 1989, with expertise in project planning, questionnaire design, statistical analysis, and the development and implementation of attitude and opinion surveys. She also has extensive experience in job and task analysis.

Linda Racine, Training/Research Specialist (M.A. Counseling Psychology; additional education and experience in research methodology) has been associated with Research Services since 1996, primarily in focus group research. She has worked with a wide variety of businesses and organizations including manufacturing, health care, educational, governmental, and service organizations.

Sample Client List: